While the subscription model is not a new concept, there has been a surge of companies springing up and targeting evermore niche demographics and services, looking for the differentiator that sets them apart from anything that has come before.
All tagged peloton
Doping the Peloton - does fake matter if everyone thinks it’s real?
Instructor salaries are an overhead, but what if that was a problem that could be made to go away? With technology, the answer is never impossible.