Analogue Sheep : Vol 9 : Measure Twice

Hairline cracks in the plaster. Tiles that didn’t quite align. Doorframes with light bleeding through the edges.

No one panicked.

No one ever does when it’s just a millimetre off.

But millimetres add up.

They built the world fast. Too fast.

Free. Local. Yours. BIMChat Is Now Open-Source.

I built BIMChat as an experiment in building with AI and integrating AI into applications and now I want to share it with anyone that might make use of it. It’s a simple interactive web app that allows you to view information about your BIM model in a structured way that doesn’t need to render enormous 3D graphics, doesn’t need an expensive modelling program and can run on even a modestly appointed laptop.

Fictional Footnotes

This week, that story came from Australia. Deloitte Australia agreed to refund part of a £215,000 government report after it was found to contain AI-generated fabrications including made-up academic papers, false citations, even a fictional quote from a federal judge.

Not the 9 O'Clock News. Building an aggregator you can trust

I decided to build something different. Not a competitor to the big platforms, but a personal news system. Something that could filter stories on a granular level, pull out only what I actually want to know about, and then wrap it all in a bit of editorial framing so that I don’t just get the raw feed—I get perspective.

Halt and Catch Fire

And two quotes from the show’s lead engineer really hit me. “Computers aren’t the thing, they’re the thing that gets us to the thing.” and “The future [is] squarely in the hands of those who know computers, not for what they are, but for everything they have the potential to be.” Now, if you swap the word computers for AI, those lines could be dropped into a keynote today without raising an eyebrow.

Glitches, Hitches, and Fresh Fixes

If you’ve spent any meaningful time working with AI tools, you’ll know the feeling: you’re grinding away at a problem, tweaking prompts, reshaping the question, chasing that elusive answer. And sometimes it just… doesn’t land. No matter how many ways you phrase it, the output feels off, repetitive, or stuck in a loop.

Is AI Search the end of click-bait?

So, what happens to SEO when the system ignores titles and descriptions and evaluates content instead? Well, the SEO tactics we’ve relied on - stuffing keywords, optimising headlines, crafting meta copy - matter a lot less. If a page claims to have an answer but doesn’t actually deliver, the AI will skip it.

Focus on Now, Not Next.

what’s the right approach? In a world where technology is adapting and evolving at an incredible rate, what’s the sense in a 5-year plan? Rather than spending time trying to predict the future you can instead re-focus on what’s important and what is now.

Built to Tilt: Innovation Without the Budget

I miss snowboarding.

There’s something about being on the mountain, hurtling down the slopes with the edges carving into the snow. It’s a feeling that sticks in your bones, even when the season’s long over. So when I found myself daydreaming about mountains on a hot July afternoon in London, I did what any rational adult would do:

I went looking for a snowboarding simulator.

Broken Glass

I want to give a real-world example of using AI to solve a problem. You can then try it yourself and perhaps you can translate it to a real-world business need. For this example, I’m going to focus on the power of Visual Analysis.